Installing the Google Tag Manager does not need developing skills, however, you need to be careful with what you do. Install Google Tag Manager to setup and deploy tags from AMAZD. At a high level, the steps are as follows:

Create a new account and container

  1. Open tagmanager.google.com, click Accounts and  create a new account.
  2. Enter an account name and indicate whether you'd like to share data anonymously with Google and others.
  3. Enter a descriptive container name.
  4. Click Create.
  5. Review the Terms of Service and click Yes if you agree to those terms.

Add a new container to an existing account

  1. Open tagmanager.google.com and click Accounts - next to the relevant account name.
  2. Click Create Container.
  3. Enter a descriptive container name.
  4. Click Create.
  5. Review the Terms of Service and click Yes if you agree to those terms.

Connect your Tag Manager to your website

In Tag Manager, click Workspace and find your container ID, formatted as "GTM-XXXXXX". Place the GTM <script> code snippet in the <head> of your web page's HTML.

Paste this code as high in the <head> of the page as possible:

<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXX');</script>
<!-- End Google Tag Manager -->

Additionally, paste this code immediately after the opening <body> tag:

<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->

Now that a container is installed, you're ready to add new tags. Follow the instructions on installing the AMAZD tag.

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